For this project, I decided to rebrand the skincare brand la roche posay, redoing the entire visual identity of the brand. 

 

This project was especially interesting for me as I got to dive into what visually represent a brand as well as the importance of creating variable designs that can be declined depending on the support used. This means that I had to declined all the designs if it was for the outside box or the product itself, or if I had to work with a square or a rectangle, etc...

 

For this project I also decided to take the very spirit of la roche posay to make a whole new visual identity which is softer and feels less medical using tones close to natural elements